Focus Group
Target Audience
- College students, 18 to 25 years old
- Busy, hectic lifestyles: Limited by time
- Convenience is large part of lifestyle: quick
- Unmotivated to work out/quickly loose motivation
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Findings from our focus group
- Normalcy — Promote healthy living instead of looks
- Education — Easy to remember/recall facts
- Accountability — In-your-face message
- Motivation — Repeated message/lasting
- Convenience — At-hand messages through appropriate channels
