Obesity Campaign
As part of a group, I created this campaign as a part of my Persuasion class. The goal was to promote heathy living by providing easy-to-implement, obtainable solutions.
After conducting a focus group, I created two messages to help students live healthier lives.
Healthy Living Tip Cards
By providing healthy living tips on a business card, students are reminded to make healthy decisions while on-the-go. They are small enough to carry in a wallet, which they will see every time they go to make a purchase. Students will also see this message repeatedly, so they are more-likely to remember the tips provided.
Healthy Living Magnets
Another channel we chose to disseminate our messages was through magnets. These magnets will be seen every time a student goes to the refrigerator. It reminds them to make a healthy choice and provides them with alternatives if they are just eating out of boredom. Again, this message is seen repeatedly and in the situation students need it most… the kitchen.
