Hearing Loss Campaign
Athens Oconee Audiology
In my PR Campaigns course, my team of 12 students was required to design and implement a complete public relations campaign. Our client Athens Oconee Audiology asked us to increase the amount of business they receive, combat stigmas against wearing a hearing device and create a less expensive yet more profitable advertising/marketing strategy.
The entire plan, research included, was over 400 pages, and our team spent more than 1,000 hours outside of class time working on the campaign. Click through the links to view some of the works I individually contributed to the campaign, along with the accomplishments of the entire group.
